Designated Driver Scheme

Residents are being urged to encourage their local pubs to sign up to a scheme supporting the force’s month-long campaign targeting drink drivers this December.

The ‘I’m DES’ scheme sees participating venues give free soft drinks to designated drivers.

The initiative, led by the Cambridgeshire and Peterborough Road Safety Partnership (CPRSP), aims to reduce the number of road traffic collisions caused by drink driving over the festive period.

Many licensed premises across Cambridgeshire successfully took part in the scheme over the summer and also during last year’s festive session.

Officers are keen to hear from venues across the county who wish to take part and are keen to get as many pubs and venues signed up as possible.

Venues participating in the I’m DES scheme are highlighted by the force and will receive posters to promote the scheme and wristbands to give away to people visiting the venues and acting as designated drivers.
Any pubs or venues interested in taking part in the scheme are asked to email [email protected] with the below details:

  • Your name 
  • Name of your premises
  • full address
  • the quantity of posters and wrists bands that you would like

Anyone interested in asked to email these details by this Friday (15 November) at the latest.

Thank you,
Corporate Communications

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